Mackenzie Child is a designer, developer, and YouTuber, who's almost as passionate about design as he is about his cat, Chico. We chatted with Mackenzie about his business and how he's using Coach to sell products and test ideas.
A: I’m a designer/developer, and I created the Design for Developer's course, which teaches design to developers. I also create digital products for designers, like wireframing kits, to help them speed up their workflows. Then on the other side of things, I do consulting/contract work with clients.
A: Well, I was kind of forced into the freelance thing, which was a good push, I think I needed that. With the products, my goal was just to make a little extra money, so I could buy a camera.
A: I created my wireframing kit in a weekend, it was one of those things where I said, "hey I'm going to do this," and then I just kind of gave myself a very limited timeframe because I wasn't really sure it would actually sell, and I didn't want to waste months investing into it if it wouldn't go anywhere. I just created it really quickly, launched it, and went from there.
A: I want to have the opportunity to be very, very selective in what I work on. I want to control my schedule, choosing when and what I work on, that's a big thing. I really want to be able to travel, do cool stuff, meet cool people, and work on cool projects.
“I want to control my schedule, choosing when and what I work on, that's a big thing.”
A: I have my Design for Developer's course, which is a massive course, 70 videos I think, along with some downloadables and other stuff mixed in there. Then my wireframing kit, is basically to help designers quickly create beautiful wireframes for their design projects. And I don't have it launched yet, but I’m thinking about creating a hybrid between my wireframe kit and something else called A Screens, which is basically a version 2.0 of my other course.
A: When I created my new website about a year and a half ago, I launched it with two mini email courses: one for designers who want to learn how to code, and the other one for developers who want to learn how to design.
The one for developers who want to learn how to design ended up doing so much better in terms of signups compared to the designers who want to learn how to code. It became clear that developers wanted to improve what they're working on by learning how to design, so I decided to focus on that.
A: Before Coach, I tried to do everything myself, which was dumb. On top of trying to record, edit, and write all of the course lessons, I was also trying to design and code a web app that would allow me to...well, basically, I tried to build Coach on top of creating a course. I realized, after I spent about 2 months trying to code this platform (and it was still only halfway done), that I hadn’t put anything out, recorded anything, or done much of anything related to my actual course.
Initially, it was the design that got me to sign up. I also like the UI, not just my experience in the admin, but the student experience, like what my customers would see, is great. Once I signed up and saw how helpful Spencer, the founder of Coach, was and all the other features that I could use, it was just icing on the cake.
“Once I signed up and saw how helpful Spencer was and all the other features that I could use, it was just icing on the cake.”
A: I have a bunch of ideas that I want to just throw out there and see how they do, so I'm going to use Coach to launch a bunch of landing pages and collect emails to try and see how my ideas pan out.
A: Yes, 100%. I tend to vastly over think stuff, and invest time where I shouldn’t, at least at first. I have a bazillion ideas, and if I want to test one out, my go-to is to say, "okay, I'm going to design this, build this..." like do of all the work initially, then put it out. But that's not the best way to go about it, because you may end up spending a bunch of time on something that goes nowhere. Long story short, I will definitely be using Coach to test my ideas, especially because when I tried it, it only took me about three minutes to setup a landing page, which is crazy.
“I will definitely be using Coach to test my ideas, especially because when I tried it, it only took me about three minutes to setup a landing page, which is crazy.”
A: Well, the design is great, so there's that...that's the big important thing for me as a designer. Also, the support is crazy (in the best way possible), like seeing how helpful Spencer is, reaching out to customers and talking with them, getting to know them, and getting to know their audiences. I could also probably spend about 500 bucks on various separate products just to pretty much the same things that Coach can do.
A: Even if you can, don't waste time trying to build your own thing because there’s a chance the idea won't pan out like you think. Just use Coach to test out your ideas and try things, and let them handle the stuff that you aren't particularly good at or shouldn’t be spending your time doing. Focus on creating products and building your audience, which is where you should focus your efforts instead of trying to build a platform, for example. Just let Coach do all the hard work.
“Just use Coach to test out your ideas and try things, and let them handle the stuff that you aren't particularly good at or shouldn’t be spending your time doing.”
Designer, developer, and YouTuber.
“Coach allows me to focus more on what I love to do (creating), and less on everything else.”
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