Love and dating coach, Nancy Slotnick, is truly living out her passion: helping people find love. We sat down with Nancy to hear about starting her business in the 90s, and how she’s using Coach today to keep her dream going.
A: I help people find love. I’m a dating coach, but I like to think I’m somewhere in between a therapist, and trainer at the gym. Coaching, specifically dating coaching, can bring up a lot of emotional stuff, which is where the “therapy” aspect comes in, but you’re also pushing people past their comfort zones, like when you work with a trainer at a gym. To sum it up, I help people make love a priority in their lives, then apply the same skills they’d use at work or in other aspects of their lives, to find what they’re looking for.
A: Most of my clients are women, and many are of the "post-feminist" movement, so for a lot of them, it feels embarrassing to focus on their love lives. You know, we’re supposed to focus on our careers and having everything that men have, but most women I speak with still want a fulfilling relationship, they just feel a little embarrassed to go out and get it. And I feel like that’s a shame, because with anything in life, if you don’t put effort in, you get nothing out of it.
“With anything in life, if you don’t put effort in, you get nothing out of it.”
A: I got into the dating business in the 90s when I was single, and you know what they say, ‘necessity is the mother of invention,’ so that was part of it, but it was also so hard to meet people. From an academic or anthropological point of view, I was always fascinated by the data of what makes it hard for people to meet and hit it off, especially in New York City. I used to think that there weren’t enough places to meet other singles, so I thought, “why don’t I just create one?” And Matchmaker Cafe was born.
A: I had the place for about 8 years and it was part cafe, part dating business. During those years, I saw thousands of people coming through the cafe, and I watched patterns of what worked and what didn’t work. Even in my own life, I would learn by trial and error, you know, making mistakes, and developing those learnings into a methodology for how to approach finding love.
A: It took about 3 years, but thankfully, yes, it worked out for me too with my husband.
A: I was looking for a way to package my coaching program together, but I didn’t feel like I could do that on my own, so I started searching around for different platforms that would help with marketing, payments, and the frontend of hosting the site. And most of what i found out there was pretty schlocky: cheesey marketing tones and not at all fashion-forward with technology.
A: When I first came to Coach and I was like, “wow.” First of all, your technology is very sleek and modern, so it would appeal to that younger demo I’m targeting. They also have all the systems set up for charging, listing yourself on their platform, hosting your website, and all the people on the team are so helpful. They helped me overcome my fears of doing all that marketing stuff that isn’t really my area of expertise. They gave me the confidence to launch the product I wanted to create, and helped me record my videos, use keynote, walked me through the video editing software...it was really soup to nuts. Everything was just really easy.
“They helped me overcome my fears of doing all that marketing stuff that isn’t really my area of expertise.”
A: They’re moving so quickly with the features they’re adding and they’re so responsive to what their customers say they want. If they say they’re implementing a new feature the following week, they really do! They really hold to their promises and deadlines.
“They’re so responsive to what their customers say they want. If they say they’re implementing a new feature the following week, they really do!”
Dating Coach, founder of Matchmaker Cafe, and published author.
“The Coach team practices what they preach.”
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